Start with the hazard. Sprinkler standards sort buildings into hazard classes, from light hazard for offices, hotels and hospitals to ordinary hazard for shops, car parks and most factories, and higher classes for stores of flammable goods. The class sets the water density, the area each head covers and how long the water supply must last.
Then the heads: pendent heads under a false ceiling, concealed heads where the ceiling must look clean, upright heads on exposed pipes and sidewall heads where the pipe runs along a wall. Quick response heads with a 3 mm bulb are usual in offices, hotels and hospitals, and standard response heads with a 5 mm bulb in factories and stores.
Finally the water: a hydraulic calculation sizes the pipes and confirms that the pumps and tank give the design flow at the farthest heads. We do the survey, the design and drawings for the fire NOC, the installation, the pressure, flow and alarm tests, and the AMC.